APEGS’ New Website Launched

APEGS’ New Website Launched

APEGS introduced its new website on October 29, 2021. The redesigned website provides improvements in the following:

Design and User Experience

The new website features a streamlined navigation and user process, reducing the amount of visual “clutter” and allowing for a more intuitive and user-friendly navigation experience. Using current best practices, the refreshed site moves users seamlessly through the site, ensuring relevant information is easy to find. In addition, the overall design of the refreshed site is more dynamic and visually appealing, encouraging visitors to browse longer.

Content Optimization

A complete content overhaul of the existing site ensured information is concise, relevant, easy to understand, and consistent in terms of tone, voice, and reading level. Revising all existing content provided the opportunity to better align it with the needs of the user and allows for the incorporation of critical keywords for improved search engine optimization.

Functionality/Development

The refreshed site is more accessible, with an emphasis on performance and speed, reducing page load and execution time for the user. A modern, semantics-driven HTML and structure, combined with a greater focus on search engine optimization, has enhanced usability and visibility. The redesign also incorporated better mobile and tap-based device support, as well as improved readability and usability for high-resolution monitors and devices. In addition, the refreshed site features an easy-to-use content management system for quicker, more simplified updates.