New Name Proposed for the Association

The association is proposing the new name Engineers and Geoscientists Saskatchewan (EGSK) for the Government of Saskatchewan’s consideration during the call for legislation in late 2025. The new name is part of the proposed changes to the Engineering and Geoscience Professions Act. (Note: The Government of Saskatchewan owns the act and will be responsible for approving and implementing any changes. If approved, we hope the changes will be implemented by late 2026 or early 2027; however, the timeline is subject to change.)

The proposed transition to Engineers and Geoscientists Saskatchewan follows branding best practices, which prioritize memorability, clarity, and adaptability, while directly communicating the organization’s regulatory mandate. The new name reflects the association’s modern regulatory practices, enhances cognitive efficiency, optimizes digital visibility, and reinforces the association’s statutory authority. Similar changes have proven successful for other regulatory bodies across Canada, including Engineers and Geoscientists British Columbia and Engineers Geoscientists Manitoba. The key benefits of the name change are noted in detail below.

Enhanced Clarity and Recognition

  • The simplified name “Engineers and Geoscientists Saskatchewan” reduces cognitive load, the mental effort required to process and retain information.
  • Research indicates that names exceeding four syllables face a 40 per cent drop in recall accuracy, making brevity critical for regulatory bodies requiring public trust.
  • Removing “Professional” is also more inclusive of the members and firms that are registered with APEGS but do not have titles with “professional” in them.
  • “And” is retained since the public’s understanding of what we are is compromised when it is not in the name.

Reinforced Regulatory Authority

  • The term “association” historically implies a voluntary, member-serving organization rather than a mandatory regulatory body.
  • Removing “Association” emphasizes regulatory authority by avoiding the implication of voluntary membership and eliminating misunderstandings about the association’s nature and purpose.

National Consistency and Recognition

  • Aligns with the naming conventions adopted by other provincial regulatory bodies in recent years.
  • Creates cohesion within the national engineering and geoscience community.
  • Facilitates clearer inter-provincial communication and collaboration.
  • Supports mobility recognition across jurisdictions.

Modernization of Brand Identity

  • Reflects contemporary branding principles that prioritize clarity and directness.
  • Positions the organization as forward-thinking and adaptive.

Digital Optimization

  • Aligns with today’s digital communication needs (website URLs, social media handles, email addresses).
  • Shorter names improve digital visibility and search engine optimization.